Animal Matters Training & Swim

Training begins with a free 15-minute discovery call, followed by an initial consultation to create a customized plan. Group classes are offered in structured levels: The Basics (Puppy Preschool, Basic Manners), The Intermediates (Cooperative Care, Tricks), The Advanced (CGC Prep, Drink With Your Dog), and Supplements (Holiday Prep, Workshops). Private lessons are tailored to individual goals and can be conducted in-person or virtually. Pool rentals are available for individual or small group sessions, with no requirement for prior training enrollment.

Pricing Summary

Private lessons start at $220 for basic manners, $375 for behavior modification, and $200 for continued support sessions. Group classes and pool rentals are available via registration through Tailwaggers’ system; specific pricing not listed but requires account setup.

Policies

Proof of Rabies, Distemper, and Bordetella vaccinations is required for training. Dogs do not need to be spayed or neutered to train, but daycare/boarding rules apply for those services. Training sessions can be conducted with or without the owner present. No cancellation or rescheduling policy is explicitly stated.

Animal Matters Training & Swim is a dog training business in De Pere, Wisconsin, offering science-based, positive reinforcement training for dogs of all ages and skill levels. They provide private one-on-one lessons, small group classes, and access to an indoor, in-ground pool for dog swimming — ideal for exercise, enrichment, or physical therapy. Their training programs focus on building foundational manners, addressing behavior issues, and enhancing the bond between dogs and owners. The team includes certified trainers with credentials from Karen Pryor Academy and the American Kennel Club, and they specialize in puppy training, basic and advanced obedience, leash walking, recall, reactivity, and even fun specialty classes like “Drink With Your Dog.” All training is force-free, using treats, praise, and toys, and sessions are held in a clean, safe facility attached to TailWaggers Doggy Daycare. The pool is available for rent to all dogs, regardless of swimming experience, and is especially helpful for dogs with joint issues.

They serve both new puppy owners and mature dogs, with no age limit for training. Clients can choose between owner-present sessions or day training while their dog is at daycare. The business emphasizes clear communication, honest relationships, and customized training plans tailored to each dog’s needs.

Accomplishments

Jenn Cluckey is a Karen Pryor Academy Certified Training Partner (KPA CTP), AKC Canine Good Citizen Evaluator, AKC Trick Dog Evaluator, and Drink With Your Dog Certified Instructor. Tiara Soderstrom is also an AKC Canine Good Citizen and Trick Dog Evaluator, and a member of the Pet Professional Guild working toward accreditation. Both trainers have over a decade of hands-on experience working with shelter and rescue dogs and teaching group classes since 2010–2012.

How to Get Started!

Begin with a free 15-minute Discovery Call to discuss goals. Then schedule an Initial Consultation to develop a custom training plan. Registration for group classes and services is done through the Tailwaggers’ online portal.