At Attention Dog Training

At Attention Dog Training offers a range of programs including a comprehensive Puppy BootCamp with a home visit and on-site classes, private in-home and on-site training sessions, day training, video coaching, and specialized behavior modification. Their B.A.S.E. program provides structured, ongoing training support. All programs emphasize positive reinforcement, owner education, and long-term behavioral change, with options tailored to individual dog needs and family lifestyles.

Pricing Summary

Pricing is customized based on full address and specific training needs. Clients can book private sessions, puppy programs, and day training through their online booking system. Packages and ongoing programs like the B.A.S.E. program are available for continued progress.

At Attention Dog Training is a force-free, fear-free, and pain-free dog training business based in King of Prussia, PA, dedicated to helping dog owners build strong, lasting bonds with their pets through science-backed, positive reinforcement methods. Their team of certified trainers, including founder Dave Shade, a U.S. Army veteran and Fear-Free certified trainer, specializes in behavior modification for issues like reactivity, fearfulness, aggression, and separation anxiety. They offer personalized in-home, on-site, and video coaching sessions, along with a comprehensive Puppy BootCamp program designed for puppies 8 weeks to 5 months old. Their approach emphasizes education for owners, ensuring long-term success by teaching humans how to communicate effectively with their dogs using rewards-based techniques—never tools like e-collars, prong collars, or whips. They welcome all breeds, ages, and behavior levels, and their trainers hold top certifications from institutions like Victoria Stilwell’s Dog Training Academy and the Certification Council for Professional Dog Trainers.

Their services include basic and advanced obedience, loose leash walking, potty training, mouthing/biting correction, and specialized training for service and therapy dogs. Clients report dramatic improvements in behavior after just one session, with many noting increased trust, better communication, and calmer, happier dogs at home.

The business also offers day training, special limited classes, and ongoing support through their B.A.S.E. program, ensuring continuous progress. All trainers are committed to ethical, modern methods and are members of the Pet Professional Guild and Fear-Free Professionals.

Bentley, a Golden Retriever and K9 assistant to trainer Alicia, exemplifies the calm, focused behavior their methods cultivate, serving as a living model for clients’ dogs.

Accomplishments

Founder Dave Shade is a U.S. Army veteran, Purple Heart recipient, and graduate of Cabrini University with certification from Catch Canine Trainer Academy. Trainer Alicia P. is a CPDT-KA and graduate of Victoria Stilwell’s Dog Training Academy. Vania H. and Alicia P. are both CPDT-KA certified. Andrea D. has trained service dogs for medical alerts and holds certifications from Fenzi Dog Sports Academy. All trainers are Fear-Free certified. The team is recognized for promoting modern, science-based training methods and has been featured in publications and a TEDx talk.

How to Get Started!

Client engagement begins with a free initial consultation, followed by booking a private training session through their online scheduling system. Clients provide their full address for accurate pricing and program recommendations. The Puppy Program and B.A.S.E. program are popular entry points for new clients.