Behavior Plus Dog Training

Training begins with a comprehensive evaluation to set personalized goals. Programs include private 1:1 sessions, puppy packages with in-home lessons and group socialization, group classes for obedience and focus, behavior modification for aggression or anxiety, and intensive day board & train options. Service dog training includes public access, task training, and handler education. All programs are tailored to the dog’s personality, age, and specific challenges, with ongoing support provided through follow-up sessions and educational resources.

Pricing Summary

Pricing varies by service type and package. In-home, group, and virtual sessions are available with customized packages. Day board & train and intensive behavior modification programs are priced based on duration and complexity. Free phone evaluation offered to determine individual needs and pricing.

Behavior Plus Dog Training is a family-owned business founded in 2008 by Frank Pugliese, specializing in personalized, force-free dog training that builds trust between owners and their dogs through exercise, discipline, and affection. They offer a holistic approach based on Body, Mind, and Spirit, focusing on real-world results for dogs of all ages and behavioral challenges—from puppies to senior dogs, and from basic obedience to severe aggression or anxiety. Their services include in-home training, virtual sessions, group lessons, day board & train, and specialized programs for puppies, service dogs, therapy dogs, and behavior modification. Trainers are all former clients who have experienced transformation firsthand, bringing empathy and proven methods to every session. They also provide nutrition guidance and recommend trusted products to support overall dog wellness.

They serve clients in Caldwell and River Edge, New Jersey, with both indoor and outdoor training environments designed to build confidence in real-life settings. Their puppy program includes private in-home sessions and a free membership to group socialization classes. Service dog training is tailored for autism, PTSD, diabetes, mobility, and seizure response, with public access and task-specific training. All methods are positive and force-free, avoiding fear or coercion.

The business also offers a podcast, free phone evaluations, and educational resources to help owners understand their dog’s behavior and maintain progress long after training ends.

Accomplishments

Founded in 2008 after Frank Pugliese transformed his own rescue pitbull, Louie, through over 300 hours of training. The business has accumulated over 50,000 hours of hands-on dog handling experience. All trainers are certified professionals and former clients who achieved success using Behavior Plus methods. Trainers include certified professionals with credentials from CPDT, IAABC, and IACP.

How to Get Started!

Begin with a free phone evaluation to discuss your dog’s needs, followed by a personalized assessment to set training goals. Clients can book directly online or by phone to schedule their first session.