Brenda Aloff
Ranked #3 in Midland and #52 in Michigan
Service area: Brenda Aloff offers online courses and private video consultations globally, serving clients in the US and Internationally. Her physical training center, Heaven on Arf, LLC, is located in Midland, Michigan. She also conducts clinics and private lessons in various locations across the US, including Ohio, New Jersey, Virginia, Michigan, Missouri, and Pennsylvania, as well as internationally in Canada, the United Kingdom, Italy, and Australia.
Service Overview
Types of Dog Training
- Family Dog
- Service Dog
- Competition / Agility
- Working Dog
- Behavior Modification
Specialty Focus Areas
- Basic Obedience
- Puppy Training
- Leash Pulling
- Reactivity / Aggression
- Biting / Nipping
- Fearfulness
- Recall
- distraction
- impulse-control
- emotional-states
- arousal
- body-work
- socialization
Training Formats Offered
- Private Lessons
- Video Calls
- online courses
- clinics
Program Formats
- One-Time Consultation
- Intensive Program
- Ongoing Weekly
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
- Senior (8+ years)
Dog Training Methodology
Methods:
- ✓ Positive Reinforcement Only
Equipment:
- ✓ Flat Collars
- ✓ leash
Brenda Aloff provides a comprehensive training system through online courses, clinics, and private lessons. Online courses feature video, audio, and downloadable PDF files, often supplemented with monthly coaching calls and exclusive Facebook groups for students. Notable courses include “The Engaged Dog,” which focuses on attention, control, and managing emotional states, and “Puppy Chronicles 1,” designed for early puppy development and foundational training for sport and working dogs. Clinics emphasize relationship-based exercises, learning theory, and canine body language, combining academic explanations with live demonstrations. Private consultations are available in-person or via Zoom, addressing a wide range of behavioral and performance issues, including those specific to K9 working dogs and service dogs.
Pricing & Policies
Pricing Summary
Online courses range from free to $497. For example, “The Engaged Dog Course” and “Puppy Chronicles 1 Course” are priced at $497 each, and include monthly coaching calls. Shorter courses like “A Short Introduction to Canine Body Language” are $30, while “Canine Body Language No. 1 Course” is $197. Brenda Aloff also sells her published books and DVDs, with books and book/DVD sets typically costing $49.95, and DVDs alone priced at $34.95. Shipping fees apply for physical products, at $10 per book or book/DVD combo and $5 for DVDs only. Pricing for private consultations is available upon email inquiry.
Testimonials
“Excellent, everyone should watch and work the tips and skills taught in this Brenda Aloff’s Fundamentals: Foundation Training for Every Dog DVD when getting a new dog and/or puppy. I took the Fundamentals class with my dog and still learned more tips in this video–where you can go back and watch it over and over.”
– Critsit
“I have trained with Brenda in all capacities for over eight years. My dogs and I have been the happy recipients of her training methods and have sent many people to her for help. Although the title of this book, Puppy Problems? No Problem!, says “puppy”, this book is by no means just about training puppies. Brenda’s methods are for dogs of all ages and teach the handler to be more proactive and to be able to handle everyday problems and questions about their dogs. I highly recommend all Brenda’s books, but the methods she uses in this book will help all dogs.”
– Eddie Maxwell
“This book, Aggression in Dogs, is terrific for owners of any dog. We actually rescued an dog-aggressive dog and actually went to Brenda Aloff for a few sessions. Her advice and exercises helped turn a stressed out little monster into my little princess. My dog isn’t magically cured, but by using this book, we’ve taught her to look to her humans for guidance in stressful situations, instead of just attacking as she would in the past. She knows the rules and was taught them in a completely positive reinforcement manner. I highly recommend this book”
– A gal with a dog
About the Trainer
Brenda Aloff is a professional dog trainer with over 30 years of experience, specializing in problem dogs. She offers a comprehensive training system designed to help dog owners build a deeper understanding and closer relationship with their pets. Her approach combines the “Art of training with The Science of training,” emphasizing relationship-based exercises, learning theory, and the interpretation of canine body language.
Brenda provides online courses, in-person clinics, and private lessons, which can be conducted via video consultations. Her training aims to help dogs develop impulse control and relaxation, enabling them to cope better with various situations and preventing common behavioral issues. She is also an accomplished author, having published five books and a DVD on dog training and behavior.
Accomplishments
Brenda Aloff has over 30 years of professional experience in dog training, with a specialization in problem dogs. She is the author of five published books and a DVD. Her book, “Canine Body Language: A Photographic Guide,” received the DWAA Maxwell Medallion Award in 2006 for Best General Reference Book. She regularly teaches at clinics and workshops across the US and internationally. Brenda has been invited as a keynote speaker and presenter at prominent conferences, including those hosted by NADOI, IAABC, and IACP. Her extensive background also includes a lifetime of experience working with horses, which enriches her approach to dog training.
How to Get Started!
To begin, individuals can sign up for the free “Welcome to Smart Training with Brenda” course and newsletter, which provides a complimentary kit including videos, audio, and text. Free preview lessons are also available for most online courses. For paid online courses, enrollment is directly through the website. For private consultations, clients should email support@brendaaloff.com to inquire about pricing and to book a session.
Contact Information
Associations
- NADOI
- IAABC
- IACP
Languages
- English
Misc Features
- wheelchair accessible entrance
- wheelchair accessible parking
Other Services Offered
- Pet supply store