Canine Coaching Services LLC

Canine Coaching Services offers personalized training plans tailored to each dog’s needs. Most clients begin with a 2-hour initial session at home or at the Sanford facility, followed by 2–3 weeks of daily homework. For severe behavioral issues, dogs may enter a vacation training program lasting 1–3 weeks, during which they live with Valerie’s pack and receive immersive training. Upon return, a transition session is provided to teach owners how to maintain progress. Phone/video consultations offer quick guidance with follow-up written materials. Workshops are available on request for groups or topics of choice.

Pricing Summary

Private individual sessions: $150/hour at client’s home, $100/hour at Sanford facility; additional sessions are $100/hour. Vacation training: $60/day for 1–3 weeks, includes return coaching session. Phone/video consultations: $1.50/minute (PayPal or Zelle). Discounts available for official rescue groups and shelters. Payment accepted via cash, check, PayPal, or Zelle. Payment plans available upon scheduling.

Policies

Payment plans are available if arranged at the time of scheduling. Discounts are offered to official animal rescue groups and shelters. Vacation training dogs may be returned early with partial training if full duration is unaffordable, and owners are instructed on how to continue training at home. No cancellation policy is explicitly stated.

Canine Coaching Services LLC, led by Valerie Broadway, is a dog training business dedicated to helping dog owners and their pets live together more harmoniously. Valerie has over 40 years of experience working with animals, beginning with volunteer work at a no-kill shelter at age 15, followed by a career in veterinary technology and biotech training, before fully dedicating herself to dog training in 2008. She specializes in behavior modification for fearful, aggressive, or anxious dogs, as well as teaching basic manners like leash walking, barking control, potty training, and separation anxiety. Valerie uses positive, calm, and confident methods informed by her extensive education and workshops with renowned trainers like Ian Dunbar and Temple Grandin. She offers in-home and facility-based private sessions, vacation board-and-train programs, phone/video consultations, and workshops. Her unique “pack immersion” approach involves training dogs alongside her own family of 8 dogs and 6 cats, allowing dogs to learn social cues and behaviors naturally. Valerie also provides follow-up support, written materials, and ongoing check-ins to ensure long-term success.

The business serves clients in and around Sanford, NC, and offers flexible scheduling to accommodate busy families. Valerie is a member of the Association of Pet Dog Trainers (APDT) and has rescued and fostered hundreds of dogs over her lifetime, giving her deep insight into difficult cases. Her services are especially valued by rescue groups, who receive discounted rates.

Canine Coaching Services LLC also provides educational resources through articles, testimonials, and a YouTube channel, helping owners understand dog behavior and continue training at home.

Accomplishments

Valerie Broadway founded the Chatham Humane Society (now Chatham Animal Rescue and Education) in the 1980s and served on its board for nearly 15 years. She has rescued and fostered hundreds of dogs and cats over her lifetime. She has attended workshops and seminars led by world-renowned experts including Ian Dunbar, Temple Grandin, Suzanne Clothier, and John Rogerson. She holds a degree in Veterinary Medical Technology from Central Carolina Community College and spent 20 years in the biotech industry training personnel before transitioning fully to dog training in 2008.

How to Get Started!

Client engagement begins with contacting Canine Coaching Services via phone or email to schedule an initial consultation. Clients can choose between an in-home session, a facility session at the Sanford location, or a phone/video consultation. A custom training plan is developed during the first session based on the dog’s behavior, home environment, and owner goals.