Dog Tec
Service area: Global online service for dog trainers; no geographic limitations for coaching and resources.
Service Overview
Dog Training Methodology
Methods:
- ✓ Positive Reinforcement Only
Dog Tec provides business coaching and educational resources for dog trainers, including 1-on-1 consulting, group coaching via THRIVE!, on-demand courses (dogbiz U), curriculum packages for puppy and basic manners training, marketing toolkits, and business toolkits. Programs are structured for trainers at all stages: starting, growing, or sustaining a business. THRIVE! is a membership with self-paced study and live support. All materials are designed around positive reinforcement training principles.
Pricing & Policies
Pricing Summary
Offers paid business success packages, toolkits, curriculum downloads, and coaching memberships. Free resources include a business startup checklist and a guide to running a thriving training business. Pricing details are available through their shop and coaching program pages, with options ranging from individual toolkits to group coaching memberships like THRIVE!.
Testimonials
“No more feeling scattered and disorganized. I am much more confident these days, and business is way up, thanks to your valuable coaching about marketing, packages, and sales.”
– Lisa Benshoff, Dogs Behaving Better
“I was stuck working a part-time job as well as running my business. dogbiz’ creative solutions allowed me to quit the job and pursue my true career.”
– Joanna Moritz, Fur & Feather Works
“THRIVE! is going to be the single best thing you ever do for your dog training business. I can’t imagine not having this group.”
– Kelly Fahey, PupScouts of Hunterdon
About the Trainer
Dog Tec is a business coaching service that supports positive reinforcement (R+) dog trainers in building and growing their training businesses. They provide resources, toolkits, curriculum packages, marketing tools, and coaching programs designed to help trainers eliminate imposter syndrome, attract ideal clients, and avoid burnout. While Dog Tec does not directly train dogs, they equip professional dog trainers with the business skills needed to deliver high-quality training services to dog owners. Their offerings include curriculum for puppy training, basic manners, and behavior topics; marketing and newsletter services; and group and 1-on-1 business coaching. They are endorsed by leading dog training professionals and emphasize force-free, science-based methods. Dog Tec helps trainers thrive so they can better serve dogs and their owners.
Dog Tec offers free resources including a business startup checklist and a guide to running a thriving training business. They also provide on-demand courses, toolkits for homework and behavior modification, and a membership program called THRIVE! for ongoing community support. Their mission is to create a better world for dogs by ensuring trainers have sustainable, successful businesses.
Dog Tec serves dog trainers globally, not dog owners directly. Dog owners benefit indirectly by finding well-supported, professionally trained trainers who use positive reinforcement methods.
Dog Tec does not provide direct dog training services to pet owners.
Accomplishments
Endorsed by industry leaders including Jean Donaldson, Ken Ramirez, Michael Shikashio, Kathy Sdao, and Susan G. Friedman. Their resources are incorporated into the Karen Pryor Academy’s Dog Trainer Professional course. Over 20 years of supporting R+ dog trainers globally.
How to Get Started!
Dog owners should seek out certified R+ trainers who use Dog Tec’s resources. Trainers can begin by downloading free resources like the “Starting Your Training Biz” checklist or the “Running a Thriving Training Biz” guide. They can then explore coaching options, toolkits, or enroll in THRIVE! for ongoing support.

Contact Information
Associations
- APDT
- IAABC
- IACP
- PPG
Languages
- English
Misc Features
- wheelchair accessible parking
Location
5221 Central Ave # 1, Richmond, CA 94804Listing Tools for Trainers
For Dog Tec Only
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