Dognify

Programs begin with a 2–4 hour in-home Behavioral Assessment to evaluate the dog’s personality, triggers, and urban environment. A detailed report and Work Plan are provided, followed by ongoing treatment sessions (1–3 per week) conducted primarily at the owner’s residence or local parks. Sessions focus on transferring skills to owners, with structured homework and progress tracking. Group dog park sessions with Dognify’s trained pack are offered for socialization and reactivity work.

Pricing Summary

Behavioral Assessment: $500 (half credited toward treatment). Behavioral Treatment: $100–$200 per session. Most clients engage in 1–3 sessions per week over multiple weeks. The assessment fee is partially applied to treatment costs.

Policies

Assessments are non-refundable but half the fee is credited toward treatment. No specific cancellation or rescheduling policy is stated, but clients are expected to commit to the work and lifestyle adjustments required for long-term success.

Dognify is a Philadelphia-based dog behavioral rehabilitation and training company led by Jonathan Macedo, a Certified Behavior Consultant Canine – Knowledge Assessed (CBCC-KA). They specialize in helping reactive, fearful, aggressive, hyperactive, and anxious dogs thrive in urban environments through personalized, in-home behavioral assessments and treatment sessions. Their approach is rooted in the Least Intrusive, Minimally Aversive (LIMA) principles and draws from Steven Lindsay’s scientific framework, emphasizing the dog-owner relationship over quick fixes. Dognify offers ongoing behavioral treatment, structured around a “Problem > Hypothesis > Treatment > Response” model, and empowers owners with the knowledge to manage their dog’s behavior long-term. They also provide supervised group dog park sessions with their trained pack of dogs to help socialize reactive or excitable dogs in a controlled, supportive setting.

Unlike traditional trainers focused on basic commands, Dognify prioritizes understanding the root causes of behavior in the context of city living. They are transparent about their niche—behavioral rehabilitation—and will refer clients to other trainers if basic obedience is the only need. Their team includes Jonathan as the lead consultant and specialized pack members who assist in group sessions, creating a unique, hands-on environment for dogs to learn social cues and self-regulation.

Dognify’s mission is to help dogs live fulfilled lives in dense urban areas by building healthy, respectful relationships between dogs and their families, with a strong emphasis on owner education and lifestyle adaptation.

Accomplishments

Jonathan Macedo is a Certified Behavior Consultant Canine – Knowledge Assessed (CBCC-KA) by the Certification Council for Professional Dog Trainers (CCPDT). He has been helping dogs since 2010 and founded Dognify after observing his own dog’s struggle adapting to city life. Dognify has helped dozens of dogs in Philadelphia overcome complex behavioral issues.

How to Get Started!

Begin with a Behavioral Assessment ($500), which includes a 2–4 hour in-home evaluation at the owner’s residence and other relevant locations. At the end of the assessment, owners receive a summarized diagnosis and a full Behavioral Assessment Report with a customized Work Plan for treatment. Booking is done via their website.