FurryTalesNJ
Service area: Serves Fort Lee, NJ and surrounding areas in Bergen County, including nearby communities within the New York metropolitan area.
Service Overview
Types of Dog Training
- Family Dog
- Behavior Modification
- puppy
Specialty Focus Areas
- Puppy Training
- Basic Obedience
- Leash Pulling
- Reactivity / Aggression
- Separation Anxiety
- Barking Excessively
- Potty Training
- Recall
- Fearfulness
Training Formats Offered
- Private Lessons
- Group Classes
- Private Facility
- Board and Train
- Day Training
Program Formats
- Sessions Package
- Ongoing Weekly
- Intensive Program
Types of Dogs
- Small
- Medium
- Large
- Giant
- Herding
- Sporting
- Working
- Hounds
- Terriers
- Doodles
- Brachycephalic
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
- Senior (8+ years)
Dog Training Methodology
Methods:
- ✓ Positive Reinforcement Only
Equipment:
- ✓ Clickers
- ✓ Food Rewards
- ✓ Harnesses
- ✓ Flat Collars
FurryTalesNJ offers private in-person training sessions and intensive board-and-train programs. Private lessons focus on basic obedience, leash manners, and behavior modification, with customizable packages. Board-and-train programs are immersive, lasting 2–3 weeks minimum, with 24/7 training, socialization, and daily exercise. Clients receive video updates and supplemental materials for home reinforcement. Group programs include AKC STAR Puppy (6-week Saturday class) and CGC preparation. Daycare provides structured play, training, and walks daily. All programs emphasize positive reinforcement and emotional well-being.
Pricing & Policies
Pricing Summary
Private training: Initial 2-hour session $325, subsequent lessons $200 (+$50 for Training Director). Packages: Prodigal Puppy (3 sessions) $660, Cunning Canine (6 sessions) $1200, Serious Scholar (10 sessions) $1900. Board and train: Puppy/Obedience $3000/2 weeks (+$1200/week), Reactivity/Impulse Control $5200/3 weeks (+$1600/week). Daycare: Half-day $45, full-day $60; packages available (e.g., Hefty Hound: 10 full days $560). Boarding: $95–$125/night, discounted for stays over 5 nights. Transport: $5 each way. After-hours fee: $20.
Policies
For dogs not attending the facility for 45+ consecutive days, a reassessment is required before returning. Pick-up for boarding must occur by 11:00am on the last day to avoid an additional night’s fee. After-hours drop-off/pick-up incurs a $20 fee. No explicit cancellation or rescheduling policy is stated.
Testimonials
“Amanda is awesome! My wife and I are new dog owners and were nervous about training our puppy. Amanda was thoughtful and thorough in our initial phone conversation and immediately put us at ease. The rest of our in-person training sessions were smooth, clear, and effective at helping us understand our puppy’s body language and motivations. She helped provide training exercises that advanced to match our pup’s progress. Time was never an issue and she was also available by email/text/call with any other questions we had outside of the training sessions. 10/10!”
– Brandon Nguyen
“Amanda and everyone at FurryTales are absolute professionals and gems of human beings. Our rescue Great Pyrenees Pup, Delaney did a ~3 week board and train to help with her outside/walk anxiety and skittishness and it was the quickest turnaround in confidence building we had seen in a year of working with her since adopting her.”
– Jaclyn
“I wish I could give 10 stars. My dog (and I) love the entire team. We’ve worked with Amanda on training and I regularly send my pup to daycare and boarding – I see Amanda, Daniele, and Terreca as my dog’s second family and second home and when the van shows up for daycare and boarding, my dog hops right in and doesn’t even look back because he’s so excited. Unlike other boarding facilities, the pups are given plenty of opportunities for supervised playtime with all of the daycare dogs. The team also sends pics and videos throughout the day over WhatsApp to keep owners in the loop.”
– Brooke
About the Trainer
FurryTalesNJ is a full-service pet care provider based in Fort Lee, NJ, offering professional dog training, daycare, boarding, and pet sitting. Founded by Amanda Marshall, a certified canine behaviorist (CBCC-KA & CPDT-KA), the business emphasizes humane, positive reinforcement-based training methods tailored to each dog’s needs. They provide private in-person lessons, intensive board-and-train programs, group classes, and daycare services at their facility. Clients receive daily photo and video updates via WhatsApp, ensuring transparency and peace of mind. Their team includes experienced professionals with backgrounds in animal behavior, hospitality management, and rescue work. FurryTalesNJ also partners with local rescues and offers AKC-certified programs like STAR Puppy and CGC. Their services are designed to build strong bonds between pets and owners while promoting safety, confidence, and lifelong learning.
They specialize in puppy training, reactivity, separation anxiety, leash pulling, and basic obedience, serving dogs of all ages from puppies to seniors. Their board-and-train programs are immersive, with 2- to 3-week minimums, and include follow-up materials for home reinforcement. Daycare and boarding include supervised play, structured walks, and 24-hour staffing. Transport services are available for daycare clients during weekdays.
FurryTalesNJ distinguishes itself through consistent communication, personalized attention, and a family-like environment where dogs are treated as part of the pack. They prioritize emotional and psychological well-being, avoiding coercive methods and focusing on trust-based training.
Additional services include pet sitting, cat visits, exit baths, and overnight boarding in secure suites or enclosures.
Accomplishments
Amanda Marshall, founder and head behaviorist, holds CBCC-KA and CPDT-KA certifications, completed a Master’s Course in Aggressive Dog Training, and has volunteered with local rescue organizations since 2014. The team includes professionals with over a decade of combined experience in pet care, animal rescue, and behavioral training. FurryTalesNJ is an official provider of AKC STAR Puppy and CGC programs.
How to Get Started!
Prospective clients begin by contacting FurryTalesNJ to schedule an initial consultation or assessment. For private training, an initial 2-hour in-person observation and lesson is required. For board-and-train programs, a consultation is recommended to determine program suitability. Daycare and boarding require a facility assessment for new dogs.

Contact Information
Availability
- Weekdays
- Weekends
- Morning
- Afternoon
- Evening
Certifications
- CBCC-KA
- CPDT-KA
Associations
- AKC
Languages
- English
Other Services Offered
- Dog day care center
- Kennel
- Pet boarding service
- Pet sitter
Location
Side Entrance, 1627 Palisade Ave 2nd Floor, Fort Lee, NJ 07024Listing Tools for Trainers
For FurryTalesNJ Only
Update Your Info
To update your profile, contact us with your changes.
Share Your Achievement!
Let the world know you’ve been recognized by Goody Doggy as a top-ranked dog trainer in New Jersey. Add your achievement badges to your website to stand out from the competition and convert more website visitors into clients.
Upgrade Your Profile - Get Featured!
Become the obvious choice for dog owners in the New Jersey area and grow your dog training business.
- 3x More Views – Featured profiles are seen first and visited the most
- Qualified Leads – A constant stream of motivated New Jersey clients
- Enhance Your Profile – Stand out from the crowd with more photos, social media links, and custom sales copy
- More Web Traffic – Improve your site’s search engine exposure (SEO)
- Build Your Brand – Establish trustworthiness and prestige