Master’s Voice
Service area: Services are delivered via audio products shipped nationwide; no geographic service area restrictions apply.
Service Overview
Types of Dog Training
- Behavior Modification
Specialty Focus Areas
- Fearfulness
Training Formats Offered
- Video Calls
Program Formats
- Ongoing Weekly
Types of Dogs
- Sporting
- Working
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
- Senior (8+ years)
Dog Training Methodology
Methods:
- ✓ Other
Equipment:
- ✓ Food Rewards
Master’s Voice offers four audio-based training systems: Gunshy Cure System for hunting dogs, Gundog Conditioning System for breeders, Noiseshy Cure System for pet owners with fear of thunder/fireworks, and Kennel Calm for general noise anxiety. Each system includes CDs with 10 minutes of calming music followed by seven progressive sound segments that gradually increase in intensity. A manual guides users on pacing based on the dog’s response. Training is self-administered at home over 3–6 weeks, with sessions lasting a few minutes daily.
Pricing & Policies
Pricing Summary
Products are sold as one-time purchases through their online shop, with no subscription or package pricing disclosed. Pricing details are available on the shop page but not summarized on the website.
Testimonials
“I get so much great feedback from my families about what a help it is to calm their pups as the crate training begins in their new homes.”
– Gayle Kohnen
“Both CDs have been a huge success! I started using your CD on Fireworks two weeks before the 4th and moved through the steps very quickly. I played them quite often in my car on a daily basis and by July 4 the Fireworks didn’t even phase him! Then I started the Shotgun noise program and in two weeks was using a dummy launcher and a week later a shotgun. Rusty’s reaction to shotgun blasts now are met with excitement and eagerness for the hunt. Thanks, from a very happy customer.”
– Frank Lucci
“Approximately two years ago my dog, Gina Pearl, began getting very shy at loud noises… I followed the instructions to the letter and she is cured!”
– Linda Hudson
About the Trainer
Master’s Voice is a dog training business specializing in curing and preventing fear of loud noises such as thunderstorms, fireworks, and gunfire through scientifically engineered audio training systems. Founded in 1986, the company offers proprietary CD-based programs that use systematic desensitization and counter-conditioning techniques, combining calming music with gradually increasing sound effects to help dogs overcome noise phobias. Their systems are designed for hunters, breeders, and pet owners, with specific products like the Gunshy Cure System, Gundog Conditioning System, Noiseshy Cure System, and Kennel Calm. Training requires just a few minutes per day and typically shows results in three to six weeks. The methods are based on psychology-backed behavior modification and have been field-tested by canine experts and veterinary schools. The business does not offer in-person training sessions or classes but provides self-guided audio programs for home use.
While Master’s Voice does not provide hands-on training, grooming, boarding, or walking services, it offers a unique, non-invasive alternative to drugs or weighted jackets for noise-sensitive dogs. Their products are used by professional breeders, hunters, veterinarians, and pet owners seeking a natural, long-term solution to noise-related fear behaviors.
The company emphasizes that owners can become their dog’s own animal behaviorist using the provided manuals and audio systems without needing professional trainer intervention.
Accomplishments
Master’s Voice has been in operation since 1986 and has been featured in Psychology Today and Outdoor Life magazines. Their systems have been field-tested by acclaimed canine experts and veterinary schools. Their methods are based on psychological desensitization techniques used for human phobias.
How to Get Started!
Customers begin by selecting and purchasing the appropriate audio training system from the online shop. Each product includes a manual with step-by-step instructions for use. No consultation or evaluation is required before purchase.
Contact Information
Languages
- English
Other Services Offered
- Dog breeder
- Pet supply store
Location
17 Eagles Way Ln, Lake St Louis, MO 63367Listing Tools for Trainers
For Master’s Voice Only
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