Primal Canine Dog Training
Service area: Serves the Bay Area, including Gilroy and surrounding communities in Santa Clara County, with online training available nationwide.
Service Overview
Types of Dog Training
- Family Dog
- Service Dog
- Competition / Agility
- Working Dog
- Behavior Modification
Specialty Focus Areas
- Basic Obedience
- Puppy Training
- Leash Pulling
- Reactivity / Aggression
- Jumping on People
- Barking Excessively
- Separation Anxiety
- Biting / Nipping
- Potty Training
- Resource Guarding
- Fearfulness
- Recall
Training Formats Offered
- Private Lessons
- Group Classes
- Private Facility
- Board and Train
- Day Training
- Video Calls
Program Formats
- One-Time Consultation
- Sessions Package
- Ongoing Weekly
- Intensive Program
Types of Dogs
- Small
- Medium
- Large
- Giant
- Herding
- Sporting
- Working
- Hounds
- Terriers
- Doodles
- Brachycephalic
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
- Senior (8+ years)
Dog Training Methodology
Methods:
- ✓ Other
Equipment:
- ✓ Clickers
- ✓ Food Rewards
- ✓ Harnesses
- ✓ Flat Collars
- ✓ Martingale Collars
- ✓ Pinch Collars
- ✓ E-Collars
- ✓ Obstacle Courses
Primal Canine offers tailored training packages ranging from foundational obedience to advanced working dog and behavior modification programs. Services include one-on-one private lessons, group classes, intensive board and train programs, and personalized online training through Canine University. Each program includes homework, weekly progress tracking, and ongoing trainer support. The Board & Train program is comprehensive and hands-on, while online training provides structured, hour-long sessions with continuous trainer assistance. The Pack Leader Project offers mentorship for aspiring trainers, and K9 Street League provides a competitive platform for real-world dog handling skills.
Pricing & Policies
Pricing Summary
Pricing is not listed publicly; clients are encouraged to call or email for a phone consultation to discuss custom packages. Online training starts at $450. Board & Train is their most popular and in-depth package, with pricing available upon inquiry.
Policies
After contacting Primal Canine, clients are advised to add primalcanine@gmail.com to their email contacts and check spam folders for responses. No specific cancellation or rescheduling policies are stated.
Testimonials
Primal has been a wonderful operation to work with. Their staff and attitude is why my wife and I enjoy working with them. Mike and Erin are awesome people that are willing to work with you and have extensive knowledge. Our Pup travels all over with us and gets praise everywhere he goes for being so well behaved. Thank you Guys!
-Garett, Bri and Archer
I started working dogs about two years ago and after going to Primal in Gilroy for a decoy camp my skill set has increased significantly. Mike Jones is a great instructor with a heart for working dogs and makes sure that his students are taken care of to the best of his abilities. I would highly recommend coming out and learning from the best that the game has to offer!
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I have done training at primal canine over the past 5 years traveling from Colorado in search of the best. The culture is a welcome breathe of fresh air in the industry. No BS, no egos and no gimmicks. Just world class dog trainers helping you and your dog be the best you can be.
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About the Trainer
Primal Canine Dog Training is a professional dog training company based in Gilroy, California, offering personalized training solutions for dogs of all breeds, ages, and behavioral needs. They focus on building a strong bond between owners and their dogs through tailored programs that emphasize clear communication, trust, and mutual understanding. Their services include private lessons, group classes, board and train programs, online training via Canine University, and specialized behavior modification for issues like reactivity, aggression, resource guarding, and separation anxiety. They also offer puppy training, obedience training at all levels, and working dog packages for sport and protection work. Primal Canine distinguishes itself by training not just dogs, but owners and aspiring trainers through mentorship programs like The Pack Leader Project and K9 Street League, a professional dog sport they created. Their approach is hands-on, experience-based, and free of cookie-cutter methods.
They operate a physical training facility at 8395 Forest St, Gilroy, CA, and offer online training for clients nationwide. Their team, led by Mike and Erin, is known for professionalism, deep expertise, and a no-BS philosophy. They also provide FitPet Daycare & Boarding services, making them a full-service canine care provider.
Primal Canine’s mission is to create reliable, confident dogs and skilled owners through purpose-driven training, with a strong emphasis on real-world skills and long-term results.
Accomplishments
Primal Canine created K9 Street League, the first professional dog sport designed to test real-world skills under pressure. They developed Canine University, a comprehensive online training platform. Their mentorship program, The Pack Leader Project, trains and certifies professional dog trainers in both skill and business management.
How to Get Started!
Prospective clients are encouraged to contact Primal Canine via phone or email to schedule a free consultation. During the consultation, they discuss the dog’s needs and determine the best training package. Clients must fill out a contact form with details about their dog and desired services before being scheduled.

Contact Information
Availability
- Weekdays
- Weekends
- Morning
- Afternoon
- Evening
Hours
8am-8pm
Languages
- English
Misc Features
- wheelchair accessible entrance
- wheelchair accessible parking
Other Services Offered
- Dog day care center
- Pet boarding service
Location
8395 Forest St, Gilroy, CA 95020Listing Tools for Trainers
For Primal Canine Dog Training Only
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