Primal Canine Training Facility
Ranked #3 in Gilroy and #338 in California
Service area: Primal Canine Training Facility serves Gilroy, CA, and offers group classes in San Jose, CA. They also have a separate contact location in Florida. Online training is available, allowing them to serve clients remotely.
Service Overview
Types of Dog Training
- Family Dog
- Working Dog
- Behavior Modification
Specialty Focus Areas
- Basic Obedience
Training Formats Offered
- Private Lessons
- Group Classes
- Private Facility
- Board and Train
- Day Training
- Video Calls
Program Formats
- One-Time Consultation
- Sessions Package
- Ongoing Weekly
- Intensive Program
Types of Dogs
- Small
- Medium
- Large
- Giant
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
Dog Training Methodology
Primal Canine offers a variety of training programs including Behavior Modification, Working Dog Packages, Board & Train, Obedience, and Online Training. They also provide specialized Personal & Family Protection Dog programs, where dogs are trained to meet specific client needs, with some levels including post-training and lifelong maintenance.
Their FitPet Daycare & Boarding service integrates training into daily care, providing structured activities such as training walks, one-on-one play time with a trainer, rest periods, and supervised socialization. Group classes are offered in Gilroy and San Jose.
Pricing & Policies
Pricing Summary
Online training plans are available starting from $450. The Pack Leader Project, a mentorship program for dog trainers, has a Base Level priced at $4,000 and an Advanced Level at $7,000. Flexible payment options and early-bird discounts are offered for the mentorship program.
Policies
Group class location, time, and trainer are subject to change at any time.
About the Trainer
Primal Canine Training Facility is a dog training business founded by Mike Jones, who brings over 27 years of dog expertise to the field. They offer a comprehensive range of services designed to help dog owners, including behavior modification, working dog packages, board and train programs, obedience training, and online training. They also specialize in providing personal and family protection dogs, which are carefully selected and vetted for health, stability, and nerves before being trained to meet specific client needs.
In addition to training, Primal Canine operates FitPet Daycare & Boarding, a structured program where dogs receive daily walks, exercise, and learn proper socialization in a safe environment. This service is overseen by professional dog trainers with decades of experience. The business also extends its expertise to other dog trainers through Canine University and The Pack Leader Project, which are mentorship programs focused on advanced training methods, marketing strategies, and business operations to help trainers become industry leaders.
Accomplishments
The founder, Mike Jones, possesses over 27 years of dog expertise. He established Primal Canine, which is recognized as an internationally acclaimed brand and a benchmark for excellence in dog training. Mike Jones also developed Canine University, launched the professional sport K9 Street League, and forged strategic partnerships with industry leaders like Ray Allen Manufacturing. The FitPet Daycare & Boarding service is managed and overseen by professional dog trainers with decades of experience.
How to Get Started!
Clients can begin by contacting Primal Canine for a free consultation, either by filling out an online contact form or calling directly. For FitPet Daycare & Boarding, an over-the-phone evaluation is available. Those interested in the protection dog program need to schedule an interview. For The Pack Leader Project, individuals can contact them to learn more or secure a spot in the program.

Contact Information
Availability
- Weekdays
- Weekends
Languages
- English
Misc Features
- wheelchair accessible entrance
- wheelchair accessible parking
Other Services Offered
- Dog day care center
- Pet boarding service
- Pet supply store