Private Dog Training in Your Home by Guidance Dog Training
Service area: In-home sessions are available in Oakland, Berkeley, Piedmont, Emeryville, Richmond, and the East Bay. Virtual (Zoom) sessions are available worldwide.
Service Overview
Types of Dog Training
- Family Dog
- Behavior Modification
Specialty Focus Areas
- Basic Obedience
- Puppy Training
- Leash Pulling
- Reactivity / Aggression
- Jumping on People
- Barking Excessively
- Separation Anxiety
- Biting / Nipping
- Potty Training
- Resource Guarding
- Fearfulness
- Stealing Food
- Recall
Training Formats Offered
- Private Lessons
- In-Home
- Video Calls
Program Formats
- One-Time Consultation
- Sessions Package
Age of Dogs Trained
- Puppy (<1 year)
- Adult (2-8 years)
Dog Training Methodology
Methods:
- ✓ Positive Reinforcement Only
Equipment:
- ✓ Clickers
- ✓ Food Rewards
- ✓ Harnesses
- ✓ Head Halters
- ✓ tether
Guidance Dog Training offers private, personalized sessions for puppies and dogs of all ages, covering basic to advanced manners and behavior problem-solving. Sessions are conducted in-home or virtually, focusing on kind and effective techniques. Each session includes extensive follow-up instructions for daily exercises.
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Programs include “Manners & More” for basic to advanced skills (Sit, Down, Wait/Stay, Come, Leave It, Drop It, Leash Walking), “Solving Behavior Problems” (aggression, barking, separation anxiety, leash pulling/reactivity, fears, shyness, guarding), “Kid-Friendly Sessions” (dog safety, communication, trick training, dog care participation), and “Fun and Games Sessions” (scent work, trick training, adventure outings, movement games). A free e-book by Jess and a training clicker are included with Manners & More sessions.
Pricing & Policies
Pricing Summary
Pricing for sessions starts at $90 and up, depending on needs and location. Clients commit to one session at a time, avoiding costly long-term programs.
Testimonials
“I have known Jess for many years and seen her excellent training skills. I have had her pet sit my own dogs too, which says a lot since I am extremely picky about who can watch my girls. I highly recommend Jess for all of your dog needs. She is not only an extremely skilled professional, but she is kind and compassionate to both dogs and humans.”
– Malena Demartini, (Master Dog Trainer)
“Over the last year, our pup has been experiencing increasing anxiety/reactivity with neighbors in our apartment. Before working with Jess, we tried working with another dog trainer but struggled. I had resigned myself to a stressful next few years. Enter Jess: after one session, our pup’s anxiety around neighbors has significantly improved. Jess walked us through helping our dog feel less anxious. It is life changing to have the tools to create a peaceful walk with our pup. We are excited to continue working with Jess!”
– Stacey W
“We loved working with Jess from our first session. With our last dog we watched a ton of YouTube videos. There’s something you can’t get from a video though which is interaction and feedback to your specific needs. Jess is highly trained in her field and knows her stuff. She’s patient and offers solutions that work for your family. I implemented her ideas for jumping and it worked within 5 tries. Definitely need to continue reinforcing it but I was impressed! I would highly recommend her and her services!”
– Candace G
About the Trainer
Guidance Dog Training offers private, personalized dog training sessions in your home or virtually, led by experienced trainer Jess Rollins. Jess has over 25 years of experience in the dog training world and holds a BA in biology and a Dog Trainer Counseling Certificate from the SF-SPCA Dog Training Academy. She is also the founder of PetExpertise.com, where she has authored hundreds of articles and a book.
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The business focuses on preventing and solving dog behavior problems quickly and kindly, using reward-based and force-free techniques. Sessions are designed to be fun and aim to build a trusting and cooperative relationship between owners and their dogs. They offer flexible scheduling and personalized instruction, requiring only about 15 minutes per day of fun exercises for a reliable and well-mannered dog.
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Guidance Dog Training provides options for puppies and dogs of all ages, covering basic to advanced manners, and addressing a wide range of behavior issues. They also offer kid-friendly sessions to teach children about dog safety, communication, and participation in dog care, as well as fun and games sessions including scent work and trick training to build confidence and responsiveness.
Accomplishments
Jess Rollins, the trainer, has over 25 years of experience in the dog training world. She holds a BA in biology and a Dog Trainer Counseling Certificate from the SF-SPCA Dog Training Academy. Jess is also the founder of PetExpertise.com, where she has authored hundreds of articles and a book. Her past experience includes working as a groomer, in a boarding facility, running a retail dog supply store, volunteering for Guide Dogs of the Blind, fostering dozens of dogs, and competing in agility and scent work. She is also a long-time student of personal growth and psychology.
How to Get Started!
Prospective clients can book a free 15-20 minute phone consultation to discuss their dog’s issues and learn about the training approach. During this call, Jess will help determine the best training path forward.

Contact Information
Certifications
- CTC
Languages
- English
Misc Features
- Women-owned
- wheelchair accessible parking
- LGBTQ-friendly
- transgender safespace
Location
Dobson Rd In-Home & Remote sessions within 50 mi, Sweet Valley, PA 18656Listing Tools for Trainers
For Private Dog Training in Your Home by Guidance Dog Training Only
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