Ruff Rules

Ruff Rules offers four main training programs: Private Lessons (weekly one-on-one coaching), Daily In-Home Training (Monday–Friday sessions at the client’s home), Board and Train (residential programs lasting 2–3 weeks at their facility), and Group Classes (structured sessions for dogs with prior training). Each program includes customized homework, video updates, and training equipment. The Board and Train programs are divided into three tiers: PupStart (for puppies), Go-Anywhere Dog (for social dogs needing public obedience), and Behavior Shift (for dogs with reactivity, anxiety, or resource guarding). All programs emphasize real-world exposure and owner education to ensure lasting results.

Pricing Summary

Private lessons start at $700 for 4 sessions and $1,300 for 7 sessions. Daily in-home training ranges from $1,750 for 2 weeks to $3,650 for 4 weeks. Board and train programs range from $3,000 for the PupStart (2 weeks) to $4,100 for the Behavior Shift Program (3 weeks). Group classes are $25 per session. Virtual coaching is $100 per hour. Training equipment like leashes, prong collars, and e-collars are included in most packages.

Policies

Client engagement begins with a detailed intake form to assess the dog’s behavior and goals. Once submitted, clients receive a link to schedule a free phone consultation. There is no mention of cancellation or rescheduling policies in the provided content.

Ruff Rules is a dog training business based in Fort Lauderdale, founded in 2013 by Keely Korbel. They provide balanced dog training that combines positive reinforcement with the use of training collars like e-collars and prong collars to build confidence, focus, and real-world obedience. Their approach emphasizes foundation training, mental and physical exercise, and structured communication to help owners create lasting behavioral change. Services include private lessons, daily in-home training, board and train programs, group classes, and virtual coaching. They train dogs in real-life environments such as parks, beaches, downtown streets, and dog-friendly restaurants to ensure reliability beyond the home. Ruff Rules focuses on empowering owners with the skills to maintain training long-term, and they offer daily video updates during board and train programs. Their team includes certified trainers who work with dogs of all ages and behavioral needs, from puppies to dogs with reactivity, anxiety, or resource guarding issues.

They specialize in helping owners transition from frustration to confidence by teaching clear leadership, structure, and practical skills for everyday life. Their programs are designed for dogs that pull on leash, ignore commands, or struggle with distractions, and they avoid gimmicks or shortcuts in favor of proven, results-driven methods.

Ruff Rules also offers a free consultation to assess each dog’s needs before starting any program, ensuring personalized guidance from the start.

Accomplishments

Founded in 2013 by Keely Korbel, Ruff Rules has trained hundreds of dogs and helped owners achieve lasting behavioral change. Their team includes experienced trainers with consistent client testimonials highlighting successful outcomes in complex cases, including severe reactivity and anxiety. They are recognized locally in Fort Lauderdale for their structured, no-nonsense approach and high client satisfaction.

How to Get Started!

Prospective clients begin by filling out an online form detailing their dog’s behavior and training goals. After submission, they receive a link to schedule a free phone consultation with a trainer to discuss options and create a personalized plan.