RuffLife
Ranked #2 in Amarillo and #39 in Texas
Service area: Amarillo, TX and the surrounding area
Service Overview
Types of Dog Training
- Family Dog
- Behavior Modification
Specialty Focus Areas
- Basic Obedience
- Reactivity / Aggression
- Fearfulness
Training Formats Offered
- Private Lessons
- In-Home
- Board and Train
- Day Training
- Video Calls
Program Formats
- One-Time Consultation
- Sessions Package
Dog Training Methodology
Methods:
- ✓ Other
All training programs at RuffLife K9 start with an assessment, which can be conducted either in-person at the client’s home or via phone. These assessments are designed to observe and fully understand the dog’s issues and the owner’s training goals.
The training approach is described as play and relationship-based, utilizing fun techniques to help owners and their pets achieve a happier life together. RuffLife K9 focuses on both training the pet and teaching the owner effective communication, addressing needs from basic manners to more complex behavioral issues.
Pricing & Policies
Pricing Summary
All training programs begin with a free assessment. No other specific pricing details for training programs are provided in the content.
Testimonials
“Shilee was absolutely amazing!! She’s very caring, personable, and easy to contact. My dog Remy is not the same dog after our private training sessions. She’s beyond through and wants to ensure that you as an owner feel comfortable every step of the way in addition to your dog. There are challenging moments within the program but the end results are beyond worthwhile!”
– Jenny
“Shilee is amazing! My Wheaten, Murphy, has lots of anxiety and doesn’t always do well in conventional boarding situations. He stayed with her for a week, and he came home happy and clean. She’s a dog trainer, and it shows in how she is able to handle Murph’s quirks. I would absolutely recommend Ruff Life!”
– Jenna
“I’d highly recommend ruff life for your dog care and training needs! We love their structured style of daycare and boarding, ensuring all dogs are happy and comfortable.”
– Katie
About the Trainer
RuffLife K9 is a dog training and nutrition business founded in 2018 by Shilee, who has a deep passion for animals. Her journey into dog training was inspired by her own rescue dog, Koda, who suffered from behavioral issues. Shilee’s background includes training horses and competing in rodeo, which fostered her ability to build relationships with animals.
RuffLife K9 operates on the belief that every pet is unique and requires specialized, individualized training. They focus on teaching owners how to effectively communicate with their dogs, using fun, play, and relationship-based techniques. The business addresses a range of needs, from basic manners to more complex behavioral issues.
In addition to dog training, RuffLife K9 also provides structured dog daycare and boarding services, ensuring dogs are happy and comfortable. They are noted as the first certified Training Without Conflict (TWC) trainer in the Panhandle area.
Accomplishments
Shilee, the founder of RuffLife K9, holds a Bachelor of Science degree in Biology. She completed a specialized training school, Training Without Conflict with Ivan Balabanov, and is recognized as the first certified TWC trainer in the Panhandle.
Additionally, Shilee holds certificates as a Pet Food Nutrition Specialist and Raw Pet Food Nutrition Specialist from DNM University.
How to Get Started!
To begin, clients can schedule a free assessment. This assessment can be done either in-person at the client’s home or over the phone. The purpose of the assessment is for the trainer to observe and understand the specific issues and goals, and then develop an individualized training plan.

Contact Information
Availability
- Weekdays
- Weekends
- Morning
- Afternoon
Certifications
- Credentialed
Misc Features
Other Services Offered
- Dog day care center
- Pet boarding service