The Dog Wizard Franchise

Training programs are delivered through mobile in-home visits, retail facility sessions, or board-and-train programs. Franchise owners are trained in The Dog Wizard’s “balanced” methodology, which includes basic obedience, on/off-leash training, and behavior modification. Programs are structured as ongoing sessions with options for intensive board-and-train services. Corporate provides CRM and marketing tools to support client engagement and retention.

Pricing Summary

The initial franchise investment ranges from $73,350 to $101,500, including a $50,000 franchise fee. Training rates for dog owners are not publicly listed and vary by franchise location.

The Dog Wizard is a dog training franchise that provides professional dog training services to help dogs and their owners become better companions. They offer three business models for franchise owners: Mobile Dog Training (traveling to client homes in a branded van), Retail Facility Dog Training (a brick-and-mortar location offering drop-offs, group classes, and board-and-train services), and adding dog training to existing boarding and daycare facilities. Their training methodology is based on a “balanced” approach, combining positive reinforcement with corrections. They provide comprehensive training through their 10,000-square-foot Dog Wizard Academy in Cincinnati, Ohio, where franchise owners learn obedience, health and safety, and business operations—even if they have no prior experience. Corporate support includes marketing, CRM setup, call center assistance, and ongoing guidance to help franchisees launch and grow their businesses. The franchise operates in over 90 locations across the U.S. and Canada, serving a wide network of dog-owning households.

The Dog Wizard targets all dog ages and types, with specialties in basic obedience, puppy training, leash pulling, reactivity, separation anxiety, barking, and recall. They also support business growth by enabling franchisees to scale through hiring certified trainers and expanding service offerings.

While The Dog Wizard is a franchise system for business owners, dog owners benefit from trained, certified professionals operating under a proven system with corporate backing and standardized training methods.

Accomplishments

The Dog Wizard has operated since 2005, with 90+ active locations and 162 territories sold. Their flagship training academy is a 10,000-square-foot facility in Cincinnati, Ohio. They have trained franchisees across the U.S. and Canada, including the first international location in Ontario.

How to Get Started!

Prospective clients are directed to contact a local franchise owner through the website’s contact form or phone number. A free initial consultation is offered to assess needs and determine the best training program.