The Pooch Coach

Beverly’s dog training program, known as “empathic dog training,” aims to help owners understand their dog’s needs, responses, and feelings. The methodology focuses on developing mutual trust and respect between the dog and owner. It incorporates positive reinforcement along with gentle and humane negative consequences when necessary, similar to how one might raise a child.

The program emphasizes ongoing communication, play, exercise, and consistent practice to build a strong relationship and trust. It encourages owners to use everyday interactions as training opportunities, such as making the dog work for meals or asking for permission to get on furniture. Private training includes ongoing support and free group practice sessions.

Policies

As of October 1, 2024, Beverly Ulbrich, The Pooch Coach, is no longer accepting general dog training and behavior cases. She will only take on special needs cases and temperament evaluations that require her depth of knowledge and expertise. Existing clients will still be accommodated for free training appointments.

The Pooch Coach, led by Beverly Ulbrich, is a dog training business specializing in private and personalized empathic dog training and behavior problem solving. Beverly has extensive experience with aggression issues and helping shy, fearful dogs, having worked with over 3,000 dogs. Her unique “empathic dog training” methodology focuses on helping owners understand their dog’s perspective to effectively change behavior.

As of October 1, 2024, Beverly is no longer accepting general dog training and behavior cases. She will now focus on special needs cases and temperament evaluations that require her specific expertise, as well as her pup Musik’s dog acting and modeling career. Private training clients also receive free group practice sessions.

Accomplishments

Beverly Ulbrich holds a BS degree from Rutgers University and a Masters from Santa Clara University. She has worked with over 3,000 dogs and formally evaluates and temperament tests dogs for shelters, rescue groups, and dog-bite cases. She has trained dogs internationally and worked with organizations like East Bay SPCA, Pets Unlimited, SF ACC, P.A.W.S., Rocket Dog Rescue, and Share-A-Pet, where she redesigned their nationwide therapy dog testing procedures and won Volunteer of the Year in 2009 for PAWS.

She is an accredited member of the Association of Pet Dog Trainers and the International Association of Canine Professionals for over 20 years. Beverly is certified with the American Kennel Club as an evaluator for its Canine Good Citizen Test. She has been featured on “Animal Planet” and “MythBusters,” and has casted and trained dogs for several movies. In 2014, The Pooch Coach was the official dog trainer for the US Postal Service in San Francisco for dog bite prevention. She has been voted “Best Private Dog Trainer” in the San Francisco Bay Area four times and has an A+ rating from the Better Business Bureau for 20 years. She is also a published wikiHow Co-Author on dog behavior and training.

How to Get Started!

Clients can call or write to set up an initial consultation and evaluation. For highly specialized cases or referrals, there is an application process to work with Beverly. Existing clients have access to a booking link for free training appointments.