What’s Up Dog? – Santa Rosa Beach
Service area: Serving Santa Rosa Beach, Miramar Beach, 30A, Destin, Fort Walton Beach, Seaside, Alys Beach, and Panama City, Florida.
Service Overview
Types of Dog Training
- Family Dog
- Service Dog
- Behavior Modification
Specialty Focus Areas
- Leash Pulling
- Barking Excessively
- Jumping on People
- Separation Anxiety
- Reactivity / Aggression
- Recall
- Potty Training
- Biting / Nipping
Training Formats Offered
- Private Lessons
- Group Classes
- Private Facility
- Board and Train
- Day Training
Program Formats
- One-Time Consultation
- Sessions Package
- Ongoing Weekly
- Intensive Program
Types of Dogs
- Small
- Medium
- Large
- Giant
- Herding
- Sporting
- Working
- Doodles
Age of Dogs Trained
- Puppy (<1 year)
- Adolescent (1-2 years)
- Adult (2-8 years)
- Senior (8+ years)
Dog Training Methodology
Methods:
- ✓ Balanced Training
Equipment:
- ✓ Clickers
- ✓ Food Rewards
- ✓ Harnesses
- ✓ Flat Collars
- ✓ Martingale Collars
- ✓ Pinch Collars
- ✓ Obstacle Courses
Training includes private sessions, group classes (limited size), and intensive board-and-train programs. Group classes run in 3-week cycles with scheduled start dates throughout the year. The “Out with Tanner” program is a 3-week intensive group training. First session is a 2-hour classroom session for owners only, followed by weekly 1-hour sessions with dogs. Training focuses on behavior modification using a net-positive method: combining praise, interruption of drives, and balanced corrections. Service dog and behavior modification training available. Clients use a portal app for scheduling and updates.
Pricing & Policies
Pricing Summary
Group classes cost $239 for standard sessions and $339 for “Out with Tanner” intensive programs. First class is 2 hours (no dogs allowed); subsequent classes are 1 hour. Board and train programs are offered but specific pricing not listed. Retail pet supplies and grooming services priced separately.
Policies
Group classes require dogs to be fully vaccinated, leashed, and collar-wearing. No aggressive dogs allowed. First class is no-dog; subsequent classes allow one adult handler per dog. No explicit cancellation or rescheduling policy stated. Registration and payment handled via client portal.
Testimonials
“I can’t say enough good things about What’s Up Dog. We don’t go anywhere else. Great local business. Love all the staff. Oscar gets regular grooming there and he really enjoys playing with the daycare doggies while he’s there. They also have a huge selection of high quality food. We picked up this little opossum a couple of days ago & he loves it.”
– Anonymous
“I cannot speak highly enough of this place. My Horseshoe is a different dog. They are truly experts in the field of animal behavior. Steve and Zeke are awesome. I would recommend them for all of your dog training, boarding and essentials!”
– Anonymous
“We are so happy with What’s Up Dog! Our Labradoodle went through the six week course with awesome Mac. She needed more training as she is stubborn. We enrolled her in the 3 week Day training. Steve has worked wonders with our pup! Highly recommend”
– Anonymous
About the Trainer
What’s Up Dog? is a full-service dog training and care facility located in Santa Rosa Beach and Miramar Beach, Florida, serving the entire Emerald Coast region including 30A, Destin, Fort Walton Beach, and surrounding areas. They offer professional dog training through private sessions, group classes, and board-and-train programs, with a focus on a net-positive training method that combines science, psychology, and common sense. Their approach emphasizes building trust and respect between dogs and owners, using praise as a primary reward while incorporating balanced corrections when necessary. They do not rely solely on treats or aversive tools like e-collars as a single method. Training addresses common issues like leash pulling, barking, jumping, separation anxiety, reactivity, and more. The facility also provides dog daycare, boarding, grooming, and a large retail pet supply store offering holistic nutrition products. Their training programs include an “Out with Tanner” intensive group class and standard group classes, with the first session being a no-dog classroom session for owners. Staff are experienced animal care specialists with over 13 years in business.
They serve clients with puppies, adolescents, adults, and senior dogs across all sizes and breeds, including doodles, herding, sporting, and working breeds. Their training philosophy centers on understanding canine drives and teaching impulse control through enrichment and leadership, not human-like expectations. They also offer specialized training for service dogs and behavior modification.
The business is award-winning and recognized as the best local pet supply store in 2023–2024. They provide digital tools like a client portal app for scheduling, progress tracking, and photo updates during daycare and boarding.
Note: One customer reported a serious incident involving a boarded dog with unaddressed injuries and lack of communication, indicating potential concerns in boarding operations despite strong training reviews.
Accomplishments
Award-winning business named Best Local Pet Supply 2023–2024. Operating since 2011 (13+ years). Featured podcast and blog on dog behavior. Active in community service through Pay It Forward Campaign for service dogs.
How to Get Started!
Prospective clients can register for group classes via the Client Portal. First step is enrolling in a scheduled group class or contacting the business to inquire about private or board-and-train options. The first group class is a 2-hour owner-only session to learn training principles before bringing the dog.

Contact Information
Availability
- Weekdays
- Weekends
- Morning
- Afternoon
- Evening
Hours
Monday: 7:30am-6pm
Tuesday: 7:30am-6pm
Wednesday: 7:30am-6pm
Thursday: 7:30am-6pm
Friday: 7:30am-6pm
Saturday: 9am-5pm
Sunday: Closed
Associations
- AKC
- APDT
- IAABC
- IACP
- PPG
Languages
- English
Misc Features
- wheelchair accessible entrance
- wheelchair accessible parking
Other Services Offered
- Dog day care center
- Pet boarding service
- Pet groomer
- Pet store
- Pet supply store
Location
180 Lynn Dr, Santa Rosa Beach, FL 32459Listing Tools for Trainers
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